I’ve been a consultant for over a decade, and fortunate enough to work with brands across TV, film, digital, the arts and publishing sectors. Previously I was director level at Microsoft working for the studio producing interactive TV for Xbox. I spent seven years at Channel 4 in a range of senior roles including managing channel4.com, helping launch 4oD and working across multiplatform TV shows. I started my career as a news journalist for the BBC.

I usually work with two types of clients. Firstly, those that are looking to develop a plan for how to crack the internet. These clients can be anything from large publicly listed companies to charities as well as individuals. They get in touch with me to help them evaluate what is working (and what isn’t) with their current online strategy, and then come up with an ambitious but realistic plan that will help them achieve their goals - and this process often involves pitching and securing buy-in and funding for the initiative. This can range from relaunching an organisation’s entire online strategy to focussing more narrowly on a specific area: building and launching new website propositions, FAST channels, YouTube, social and online communities, monetisation via ads or subscriptions, podcasting, content distribution, games, newsletters. All put together as a digital plan that will help them build audiences and make money.

My second group of clients are the owners of TV & film production companies, who are seeking help in developing and implementing strategies to grow their businesses. As well as finding ways to develop their production operation and tighten up their USP and brand position in the market, I also help them navigate the myriad of platforms and tech out there, understand how consumer behaviours are changing, where to start with new sources of finance or ways they can build TV and content brands in an online world.

Over 1,000 industry professionals subscribe to my weekly Substack newsletter called ‘Business of TV’, which covers everything I think TV, film and content people need to know to plan for the future.

My clients have included:

• Over 100 independent TV, film and digital content production companies

• Business development programmes run by organisations like Channel 4 and Screen Scotland’s FilmCity Futures initiative

• Large digital transformation initiatives for organisations like the Booker Prizes, Beano Studios, STV News.

I’ve an MBA and a professional certificate in executive coaching with Henley Business School. I started my career in journalism working for newspapers and then joined the BBC as a news trainee. I was vice chair of BIMA from 2013 to 2016, the trade body for the British digital industry.