Helping creative companies and TV professionals take advantage of tech disruption and achieve their ambitions
Business strategy, leadership and change for creative organisations
Technology and the internet are upending the creative industries, and for many business leaders, they don’t have the time or mental space to be able to draw up ambitious yet achievable plans to not only survive but thrive in today’s market.
This is where I come in.
Who I work with…
Production companies
I work with TV, film and digital content production companies (as well as individual talent) to help them plan for the future, either directly or through initiatives such as Channel 4’s Emerging Indie Fund.
Organisations
Organisations - broadcasters, arts, publishers, charities - (as well as individuals) hire me to evaluate their online activities and then draw up an ambitious yet realistic plan to reach new global audiences and make money.
TV Trends Newsletter
Over 1,000 industry professionals get my weekly Substack newsletter called ‘Business of TV’, which covers everything I think TV, film and content people need to know to plan for the future.
About me
I’ve been a consultant for over a decade, and fortunate enough to work with brands across TV, film, digital, the arts and publishing sectors. Previously, I was at Microsoft working for the studio making interactive TV for Xbox; Channel 4 working across multiplatform TV shows, channel4.com and 4oD; and I started my career as a news journalist for the BBC.
I usually work with two types of clients. Firstly, those that are looking to develop a plan for how they can crack the internet. And secondly, the owners of TV & film production companies, who are seeking help in developing and implementing strategies to grow their businesses.
How I can help you
Business strategy
Whatever your size or the stage of your business, I can help you define a realistic plan to take advantage of your strengths so you can achieve your ambitions.
Online strategies
New technologies offer creative and commercial opportunities but can disrupt an existing operation. I am well versed at helping creative companies make the transition to new ways of working.
Building D2C businesses
If you want to build a direct to consumer brand - a YouTube channel, podcast, social or subscriptions business - I can help you understand your opportunities as well as the pitfalls to create an achievable plan.
New commissioners & funders
There are a lot of networks and platforms out there looking for content, with ever changing wants and needs. There are a myriad of ways to make money and get projects financed. I can help you identify the realistic opportunities, ensuring you maximise your return and aren’t wasting valuable time.
Growth planning
You need the right financial tools and metrics to grow your business. I can review your existing approach and create simple-to-use models to tell you if your strategy is working.
Managing change
Delivering a new strategy is daunting and impacts all parts of a business. I can help transform your operation to deliver lasting change while also motivating your team to come with you on the journey.
What people say…